I'm a Lead Strategist drawn to the intersection of brand, community, and creativity—and the magic that happens when they're all in sync. I’m currently at TwentyFirstCenturyBrand, where I help clients like The LEGO Group, Netflix, and Instacart unlock the full potential of their brands through insightful research, strategic storytelling, and comprehensive activations.

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My background spans both sides of the Atlantic. I started my career in New York, earned my BBA in Strategic Design & Management from Parsons with a minor in coding, and hopped over to Scotland to take on a Masters in Marketing (equal parts right brain and left). I’ve freelanced across time zones, partnered with start-ups and global brands alike, and shaped everything from foundational strategy to internal brand playbooks and creative briefs. 

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I now live in London where you’ll find me cooking for friends, playing the cello (badly, but joyfully), and championing the everyday art of homemaking. I believe the small things—how we host, nourish, and connect—can tell big stories too.